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Dynamic Search Ads - Google Ads(Adwords)
Agenda (Dynamic Search Ads):
For complete guidance watch following videos.
Introducing Dynamicss Search Ads(DSA)
Dynamics Search Ads best practices
Dynamic Search Ads implementation
Case Studies
Q & A
Dynamics Search Ads best practices
Dynamic Search Ads implementation
Case Studies
Q & A
Keywords coverage is becoming increasingly challenging.
For complete guidance watch following videos.
Google AdWords Will Soon Become Google Ads
On July 24th, 2018, Google AdWords is becoming Google Ads. This new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.
What’s changing
Starting July 24, 2018, you will begin to see the new Google Ads brand—including the new name and logo—reflected in the product interface, Help Center, billing documents, and more. The URL you use to access your account will be changing from adwords.google.com to ads.google.com, and the Help Center will change from support.google.com/adwords to support.google.com/google-ads.
Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.
Keep Reading at https://goo.gl/pqxUew
Marketing Innovations Keynote
Marketing Innovations Keynote - Watch the keynote to learn about Google's latest ads, analytics, and platforms announcements. Hear directly from our teams on innovations to help you grow your business.
Instagram Algorithm Update 2018
1: After Instagram shut down showing posts in chronological order, they have been focusing on showing relevant content first. Their new update says, only 1/10 of your following might be able to see your post. If your post performs well right from the initial stages of posting, then it will be shown to the other 9/10 followers.
2. Comment pods have been hit hard. If found suspicious, they are trying to shadow ban accounts engaging in this comment-pod groups altogether.
3. Try to reply to any comment on your post within 60 minutes. This helps Instagram to determine the credibility and activeness of your account.
4. Comments with less than 3 words are no longer considered as any metric for engagement of that particular post.
5. Using all 30 hashtags are being considered as spammy. Ideal hashtags count is around 10-15.
6. Post visibility will be severely affected, if you try to tweak your caption or hashtags, after posting. Best solution - Delete and re post than editing it.
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